Here's how to word your advertising so they do...No matter whether your advertising is social media, flyers, your website, radio, TV or whatever else it could be you should always…

In 1997 Tony Blair introduced the mantra, “Education, education, education.” Whether you like the man or not, his phrase certainly reinforced the motivational effectiveness of…

The Oxford English Dictionary gives us the following definitions. Career > NOUN. An occupation undertaken for a significant period of a person’s life and with opportunities for…

The benefits of investing in buy to let property are numerous but the main upside is the relative security compared to, say, stocks and shares or other risky strategies. If you’ve…

SAP calculations explainedA SAP rating is the calculation that is required in order to produce a Predicted Energy Assessment and an On Construction Energy Performance…

Me, as we went up in the lift to my office: “You managed to find us okay?”Client, with gratitude: “Yes, great thanks, the e-mail you sent with the directions and the address were…

How would you know?If you would like an easy-to-use, reliable predictor of an individual's suitability for a role in your business, whether it be sales, administration, customer…

Disciplinary procedures: three case law lessons for employersBy Ashok Kanani on 22 Nov 2016 in Discipline, Discipline and grievances, Dismissal, Employment law…

Most successful professionals use a series of information based ads that build emotion and a call to action. These are so much more effective than a standard company branding…

Most people get the feeling of being in a career rut for one of two reasons.For many they simply don’t get on with some of their colleagues or a line manager: there’s a…

Every Christmas there’s always the excitement of wondering what each companies Christmas advert is going to be and every year there’s usually a large difference of opinion.This…

Andrew R Williams mob 07940875076email andrew@andrewrwilliams.co.ukArcadia’s Children 2:The Fyfield PlantationBy Andrew R. WilliamsThis book is a sequel to Arcadia’s Children:…

Looking for contacts with TV, Script writers with contacts. Have two published scify novels which may be good enough for serialisation see www.arcadiaschildren.comemail…

Why is it so important to be self motivated? Because, all the great thinkers throughout history have believed the same thing, that if you are self motivated you are much more…

In this perfect world, you can’t afford a single slip-up. The need to do things with perfection increases by manifolds when we talk about the business. All businesses need a…

Do you base it on time, cost or value?What do you do?Pricing is important no matter what your business and you have a lot to consider when setting your price. What are your…