“Our sales activity suddenly seemed to be having less impact, we found ourselves runners up when we previously would have been preferred suppliers. We had confidence that our offer was superior, yet we couldn’t understand why we weren’t winning.
We had had some informal discussions with Hawthorn but had employed the strategy that if it ain’t broke… But this time we were struggling to fix it ourselves.
We engaged with Hawthorn to deliver an intervention strategy, understanding that there would be no quick fix. Two things happened for us immediately however – the team were re-energised and found the confidence to try new ideas, and we understood what we were doing badly. Thereafter, it was a process of not just doing the right things but doing them with style. The Hawthorn approach isn’t necessarily the easiest (if it was everyone would be doing it) but for us it has helped us get back to winning ways in what are for everyone challenging economic conditions.
That first chat over a cup of coffee was, with hindsight, one of our better moves!”
Ken McLean
Commercial Director
Changeworks Recycling

- September 2021 View
This testimonial is unverified.

We were delighted that we made the decision to work with Brendan to further develop our sales culture and behaviours. Our ethos has always been based on building relationships and our work over a number of sessions with Brendan has certainly enhanced these fundamental skills. What stands Brendan apart from other sales trainers is that he is so very grounded and approachable. There are no undeliverable promises, just growth for the team in an environment which allows for honest and frank discussions from everyone involved. We have already seen benefit from these sessions in the feedback we receive from businesses and expect to maintain an ongoing working relationship with Brendan to continue to hone our skills.
Jamie Watts,
Commercial Director,
Amplifi Solutions

- September 2021 View
This testimonial is unverified.

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