• Mentoring
  • Leadership coaching
  • Individual and team coaching
  • Recruitment strategy
  • Business Strategy
  • Executive Coaching
  • Mergers and Acquisitions
  • Performance Management
  • Change Management
  • Business Consultancy
  • Career assessment
  • Career Coaching
  • KPI development
  • Operational Planning/Control
  • Team building
  • Leadership and Management
  • Culture Change
  • Employee Engagement
  • Succession Planning


maxpotenti is a leading business and people consultancy based in Manchester, with clients across the UK. 

Its founder Sim Goldblum is passionate about applying the lessons he’s learned in 30 years as a senior executive to help both businesses and individuals develop and prosper.


An accredited trainer and educator, Sim can show you how to lead and engage your staff so they want to work with you to achieve company goals. He also advises individuals who are seeking positions that best suit their skills and traits. He offers:


  • Business Strategy and Planning
  • Change Management
  • Culture change and Employee Engagement 
  • Leadership Development
  • Pre-hire assessment
  • Succession Planning
  • Career Planning for individuals

maxpotenti's services include:

1.   Leadership development:

  • Analyse the performance and characteristics of the leadership team so they can understand their behaviour and its effect on others
  • Provide training in flexible leadership styles to suit the tasks at hand
  • Coach teams and individuals, providing insights into the collective dynamics and individual behaviours that help team members adjust for optimal team performance

2.   Pre-hire Assessment

  • Determine the behavioural traits and competencies that lead both to high and poor performance in particular posts, through the use of unique, customisable job profiles
  • Assess the suitability of applicants for posts through a focus on eligibility and suitability
  • Accurately predict an applicant’s likely job success and potential obstacles through an online questionnaire, revealing an individual’s work preferences and behavioural competencies while pinpointing opportunities for job satisfaction and measurable job performance
  • Create assessment-based questions to ensure interviews explore the candidate’s behavioural traits, as well as their eligibility through qualification and experience

3.   Succession Planning

  • Identify potential candidates within an organisation
  • Predict their capabilities at multiple levels of the organisation and identify alternative career path
  • Define the gaps in the talent pool and create appropriate recruitment plans

4.   Career Planning

  • Identify the most suitable careers depending on qualifications required
  • Predict capabilities    




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