Summary

A consummate PR and marketing professional with nearly 15 years’ experience of marketing communications and project management skills in the professional and financial services sectors. A skilled writer, communicator and influencer with a proactive attitude, I am used to leading teams to manage the reputation and deliver real return on investment through communications campaigns for start-ups through to global organisations. A strategic thinker coupled with an eye for detail, I am a trusted advisor with a proven track record of delivering on time and on budget and ‘delighting’ my clients.

View my LinkedIn profile for full information: uk.linkedin.com/pub/alex-henshall/b/459/497/

Expertise


I have quickly progressed from an account management role to that of a strategic position directing client accounts throughout my time at Good Relations Regional (A top 10 UK PR and marketing consultancy and the largest in the North).

Reporting directly to the MD, I am responsible for setting the strategy and then managing the delivery of PR and marketing communications campaigns for a variety of professional services, technology, healthcare and other B2B and B2C clients.

I shape, manage and protect the public perception and wider understanding of my clients’ businesses using a wide variety of communications mechanisms, including media relations, thought leadership, crisis management and digital and social media.

I am responsible for sourcing, nurturing and winning new business and have had significant success in this area generating substantial revenue for the business.

Notable clients I have worked with include DWF LLP, DAC Beachcroft LLP, PKF LLP, Axis Communications, NHS PCTs and Trusts, British Vita and Catalyst Healthcare (Manchester) Ltd.

Experience

  • Good Relations Regional

    Account Director
    21 - 100 Employees 2006 - Current

Education History

  • PostGraduate Diploma - Management

    Manchester Business School
    2000 - 2002
  • BA (Hons) - Retail Marketing

    Manchester Metropolitan University
    1994 - 1998
  • English Literature, German, Biology

    The Kings School in Macclesfield
    1992 - 1994

Email Alex

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