• public relations
  • media relations
  • PR
  • internal communications
  • image protection
  • crisis communications
  • Executive Coaching
  • Marketing Communications


Having spent much of the past fifteen years working half the week in London, I'm now developing contacts and clients in the North West, closer to home.

I've run or owned PR and communications-related agencies since stepping out of journalism in the 1980s. PressRelations is part of Desired-Outcome Consulting. PressRelations does what it says; Desired Outcome manages messaging in much wider environments, contributes towards defining business strategy, and does not only involve media contact.

I often go in to take a brief as part of a project to change or grow a business, but come out having helped the client redefine it.

In parallel with my agency activities, I was PR to billionaire John Caudwell - founder of Phones 4u, and now a leading philanthropist - for more than 20 years; I've also work with Bruce Dickinson, singer with rock band Iron Maiden, on his non-music activities for 15 years, and for several years with UK Pensions Minister Baroness Dr Ros Altmann, and with the investors in car insurance telematics pioneer Coverbox for ten years.

Past clients include, in the UK, Barclays Bank, Manchester United, England Rugby Union, Saga, BMW, Enterprise Inns plc, Grand Met, Phones 4u, Unipart, Lufthansa, Icelandair, Marks & Spencer Financial Services amongst many.

I've also been involved in image protection and crisis communications, plus litigation support activities, as well as political PR at central government level and have worked with the US Department for Homeland Security, and the Irish Government's Department for Environment, Community and Local Government.

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