17.05.2012

Export Challenge: Small Business Strategy Case Study

Export Challenge: Small Business Strategy Case…

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*Background* ColourServe Ltd is a Macclesfield, Cheshire based company specializing in supporting the industry that controls, calibrates and certifies colour measurement equipment for large scale production in textiles, automotive, paint, plastics and related sectors. The business has been established for 6 years, during which time it has grown to a turnover of £100,000. The owner is now ready to take the business to the next level. *Business Doctors* To achieve the growth aspiration for ColourServe Ltd, Business Doctors helped to write and begin the implementation of a strategic plan focused on the independence of ColourServe in an industry dominated by the manufacturers of the colour control machinery. These manufacturers do not offer a value service for certification in many of the geographical locations where textile factories are based. ColourServe will fill this niche by developing strong a presence in local markets, starting with Turkey, using local engineers to deliver the ColourServe service with UK certification as demanded by specifiers in the textile industry. This will deliver 20% growth in turnover in the next 12 months. To continue 20% year on year growth, this process will be replicated in other markets on a regional basis. Because ColourServe now has a strategy in place, the steps required for this process are already established. Growth will be further accelerated beyond 12 months with the introduction of a new service product, applicable to both UK and overseas markets. This is a unique offering that has no known competition at this time. *View from the top* David Sutton, the Managing Director of ColourServe Ltd gives his view: “Working with Tim from Business Doctors has given me a fresh perspective on my business, a five-year plan that is already starting to deliver, and a partner to support and advise me during challenging times.”

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