Businesses using Facebook marketing have lost out over the past year with the the draconian reduction in organic reach.
This means your Fans who clicked the "Like" button on your Facebook Page to see your comments, photos and images, are now unlikely to see any of your Posts.
Dovev Goldstein, CEO of Moment.me, commented “For brands who have put all their efforts into developing and growing a community on Facebook, the decline of organic reach feels like being denied access to their own fans. Brands now have to work harder to reach their target audiences, or, they simply have to cough up the money,” Goldstein says. “For big brands with deep pockets, this might be less of a problem, but for small to medium businesses, this new development can seem to pose a big barrier to making social media work for them.”
The full story is on Web Pro News
I am an experienced business analyst and digital marketing visionary, and co-author of 14 digital marketing guides. I have worked with top Blue Chip companies as well as smaller businesses in the…
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