Strategic marketing; International Public Relations; Marketing Strategy; Promotional campaign; Marketing to UK Chinese community; New Business launch; Business development; Far Eastern business knowledge; Airline PR, Tourism/Travel PR, Hospitality/leisure communications
Tree Communications Ltd
Owner/Director1 - 5 Employees 2011 - CurrentEstablished Tree Communications award winning PR & marketing communications agency with roots in Manchester but branches that spread further afield; working with B2B, Travel, Tourism, Sport, Leisure & Hospitality clients
Made in Manchester
PR Consultant1 - 5 Employees 2007 - 2011Made in Manchester is an ambitious media company working across radio, television, new media, marketing and PR with commissions and contracts across a whole range of genres and sectors. The company was set up in May 2005 by Five Times World Swimming Champion, James Hickman and broadcaster and journalist Ashley Byrne. We offered tailor made marketing and communications solutions which included online video production, video news reels for client events and promotional films/ adverts and radio feeds. Made in Manchester's clients past and present include Speedo International, Kelloggs, the 24:7 Theatre Festival, Red Bull and the World Swimming Championships 2008.
Yang Sing Ltd
Marketing Manager21 - 100 Employees 2005 - 2007Formulated and executed marketing strategy for Yang Sing Group. Responsible for public relations policy including the two owner/directors public image (portfolio available on request). Managed proactive relationship with local, regional, national and international media. Successfully launched new subsidiary brand for group. Formulated and executed brand strategy for new venture. Re-launched Yang Sing brand after extensive refurbishment. Ensured advertising met planned objectives and budgets were optimised. Implemented customer service policy. Business to business marketing – promotion of restaurant and private banqueting suites to corporate clients. Designed and installed a new database system. Responsible for development of on-line marketing and web strategy. Ensured sales and marketing team maintained effective communications with other departments. Sales training and development of all customer facing restaurant, bar and conference staff.
Business Development Manager100+ Employees 2004 - 2005Responsible for local and regional marketing communications strategy Developed inter-department communications strategy Successfully implemented strategic sales and marketing plans Ensured sales and marketing targets were achieved Raised brand awareness and profile of Malmaison brand in North West Designed strategy to increase sales within food and beverage departments
Marketing Manager100+ Employees 2002 - 2004Waxy O’Connor’s (Feb 2002 – Aug 04) Developed the Waxy O’Connor’s brand nationally, regionally and locally. Formulated and implemented national PR strategy. Responsible for national sales and marketing strategy for all 4 outlets. Successfully launched and established Manchester and Birmingham bars. Through training and support effectively developed sales and marketing team across Glendola Group to ensure they were able to achieve set targets. Built relationships with complementary brands and national blue chip customers. Ensured success of Manchester outlet through extensive local PR and customer relationship management.
Morse Group Plc
Sales for IBM Division100+ Employees 2000 - 2002
Marketing Executive100+ Employees 1999 - 2000Graduate scheme RED Programme
Commercial Assistant100+ Employees 1997 - 1998
Manchester Metropolitan University1995 - 1999Specialised in International Marketing, Marketing Strategy, Marketing Communications, Business Development and China - Asia.