Gaelle Mokoy

Expertise

Summary

Experienced Marketing Professional with a extensive knowledge of developing, implementing and measuring strategies for entrepreneurs and small businesses. Comfortable working on large or smaller project, I can plan and think quickly and sharply.  Skilled in Digital Strategy, Management, Business Development, Marketing Strategy, and Digital Marketing. 

Experience

• ESIMBI

  marketing communications officer

  1 - 5 Employees 2016 - 2019

  ·       Created and implemented strategies for ESIMBI T-shirt campaigns, ESIMBI workshops in Kinshasa, Education is key fundraising campaign.

  ·       Monitored all corporate social media accounts and websites to ensure positive online presence using Hootsuite, google analytics and Facebook for Business for ESIMBI and ESIMBI magazine.

  ·       Carried out research into competitor products & other trends for all campaigns.

  ·       Develop partnerships & relationships with third parties to meet strategic objectives for ESIMBI, ESIMBI magazine and Tina Lobondi brand.

  ·       Content creation for ESIMBI and ESIMBI magazine

• NESTAC

  marketing communications officer

  1 - 5 Employees 2019 - Current

  • Update website
  • In charge of social Media
  • In charge of networking and event advocacy
  • Social media and online usage Training
  • Blog development.

• Fresh Off the Runway

  marketing communications officer

  1 - 5 Employees 2014 - 2016

  • Sourcing sponsorship opportunities.
  • Sourcing designers, models, photographers and hair and makeup team.
  • Monitored all social media accounts and websites to ensure positive online presence using Hootsuite, and Facebook for Business for the brand.
  • Publicizing campaigns via social media sites like Twitter and Facebook.
  • Created content for social media using Canva and Microsoft publisher

Education History

• Marketing Management

  Manchester Metropolitan University

  2008 - 2011
  • Strategic Marketing Management
  • International Global Marketing
  • Strategic Advertising Planning
  • Demand Chain Management
  • Consumer Psychology / Behaviour
  • Ideas, Creativity and Entrepreneurship
  • Social Enterprise
  • Dissertation: The Consumption of ethical brands/products and the female consumers: Investigate ethical cosmetics brand and products perception and awareness in the female population and how it affects the purchase decision.

• Digital Marketing Communications

  Manchester Metropolitan University

  2017 - 2018
  • Marketing in Practice
  • Strategy for Digital
  • Organic and Paid Digital and Social Media Practice
  • Rich User Experience
  • Content Strategy
  • Digital Measurement and Evaluation
  • Marketing Masters Level Learning
  • Live Client Brief

   

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