Summary
Excend is a UK-based automation and CRM consultancy targeting estate and letting agents. Founded by Calum MacKenzie, a Glasgow-based software engineer and technical leader with 20 years of full-lifecycle development experience, Excend helps property professionals ditch spreadsheets and disorganised inboxes in favour of properly configured, automated systems.
Excend is tool and platform agnostic — the right solution is always the one that fits the client's business, not a preferred vendor. Whether that's Reapit, Jupix, Alto, Street, or a general-purpose CRM adapted for property, Excend designs and builds around the agent's existing stack and workflow, integrating the tools they already use and automating the processes that eat their time.
The core offering is a done-for-you onboarding and automation service — CRM pipelines designed around how agents actually work, automations that handle follow-up and lead nurturing, and workflow integrations spanning email, calendars, Rightmove, Zoopla, and back-office tools.
Beyond CRM, Excend brings broader automation capability across the full sales-to-billing cycle, reducing the operational drag that comes with running a busy property business and freeing agents up to focus on what actually makes them money.