What Exactly is Social Media?

Richard Norfolk

Selmor

Internet Marketing Consultant

The term Social Media is the means by which people can interact socially The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. The main platforms, Facebook, Linkedin and Twitter have become the social norm and many people while away their leisure hours on these websites instead of watching tv or some other activity. What do they do there? The big 3 are all different and serve different purposes and many consumers use all of them. Linkedin is social media for business to business, recruiting and job hunting happens on Linkedin. It is a place for business professionals to form connections and liaisons which may be of mutual benefit somewhere along the line. There is far less chit-chat on Linkedin than the other two, and to get the most from this platform it’s recommended you take a monthly subscription currently starting from $25/month to $100/month as the free option has limited functionality. Twitter is micro blogging, you follow your friends on twitter, people chit-chat about all sorts of stuff and share links to things they found of interest online, frankly; from a “business getting” point of view twitter is pretty weak unless you are an entertainment brand or a celebrity! Facebook with over 700 Million users worldwide and growing faster than ever is the defacto social media platform bar none! Users chit-chat, they share links, ask questions, make new friends, currently the average user has 130 friends, creates 90 pieces of content/month and spends at least an hour/day on the site. Mobile users are twice as active as desktop users. But it's the way that facebook users can interact on so many levels that make it such a fantastic opportunity for consumers. business. Social Media and Facebook for Businesssocial-media-business-image Facebook also provides massive opportunities for business development, particularly if your customers are consumers. Comprehending Social Media and just how it influences your company regardless of whether on the web or not is critical for your expansion to the point where some business types will benefit more from a facebook page than they would with a website. Unfortunately the transition from traditional marketing to social media marketing is a bumpy road for most companies especially when they try to go it alone and most flounder and give up before they ever really got started. Training is available but is it up to date and good quality, and the problem still remains that you will have to keep up to date yourself as facebook is constantly evolving as it grows and will you have the time that is required to constantly talk to and answer queries from your customers. This is why many companies choose to hire a Social Media Management company to do all the work for them. Choosing the right company will enhance your reputation for customer service increase and your bottom line. To see the full article with images visit http://www.selmor.co.uk/social-media/

Richard Norfolk

Selmor

Internet Marketing Consultant

Hi, Im Richard, Co-Owner of Selmor.co.uk, a Local, National and International Internet Marketing Solutions company. Before founding Selmor with my father in 2010, I had mainly worked in management…