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11.05.2008

Advertising in weak consumer spending climates

Sheryl Jennings
Sheryl Jennings
Belgravia Holdings
Business Management, Training Provider

Advertising in weak consumer spending climates

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In so called weak consumer climates or credit crunches, firms should not necessarily be looking to decrease their advertising spending. Rather, they should be more selective and when confident of the suitable medium, actually spend mkore to work harder to win business.

Sheryl Jennings
Sheryl Jennings
Belgravia Holdings
Business Management, Training Provider

I am a business development and sales manager for a media company and have worked in this sector for over five years.
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