Whenever you get in the process of designing a website- the main thing that troubles every designer is- How to rank it? Well most of us are now familiar with the term “Search Engine Optimization “but still lack proper knowledge about it. In past Black hat techniques in SEO were quite popular, but with time the people have understood the real importance of white hat SEO techniques and know doing black hat SEO will only get them in trouble.
Keyword Stuffing is the practice of shoving your website with as many keywords that you want to get rank on Google. In past stuffing of keywords on WebPages worked quite well and people can easily control their page ranking on SERP’s. No matter what content is present on the page, back then keywords alone can boost up the ranking of sites that content won’t do.
Well, the past is in the past and Black hat SEO techniques like “Keyword Stuffing” is been banned by Google now. Naturally this thing leads to bad means ‘very bad’ user experience because no one want to spend time on website that just reads “ Buy LED lights” 100’s of time. While doing SEO most of us don’t know that indirectly they are leaning on Keyword stuffing because we tend to use one target keyword on several pages. Here is a general overview of 'How to Vary Keyword Usage while optimizing your page'.
You can use multiple keywords on one page but, except they’re very closely related, it can be a difficult task to do. The best approach is to have 1 main keyword target for each page, and then to also target variations of that keyword with that same page.
If the only dissimilarity between keywords is the order of the words, a minor word (a, an, in, on, to, etc.) or plurality (s, ies, etc.), then you can target those keywords on the same page as numerous main keyword targets, as Google recognizes each of those variations as nearly the same.
If you want to rank a page on your site for “SEO company Manchester”, you could try and rank the same page for,
- Manchester SEO company
- SEO company in Manchester
- SEO companies in Manchester
- SEO firms Manchester
- Best SEO experts Manchester
- SEO services Manchester
You can use these variations of the main keyword at different place like:
· Page Title- Manchester SEO company
· H1 Tag- SEO company in Manchester
· Body Content- SEO firms Manchester
· Image Tag- Best SEO experts Manchester
· Meta Description - SEO services Manchester
That would be preferable to using the main target keyword (i.e. ‘SEO Company Manchester ‘) in the page title, body content , h1 tag, body content, image tag and Meta description. As well as reducing the risk of, and consequence for, over-optimizing for ‘SEO Company Manchester’, it improves your rankings for those keyword variations that you use. So, not only is it not compulsory to use the exact keyword frequently, it’s actually more advantageous for you not to do so.
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