23.01.2023

No more cheap iPhones? Why Apple should not cancel the iPhone SE

No more cheap iPhones? Why Apple should not…

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It's a common belief in tech circles that mid-range and entry-level smartphones have been doing very well lately. Despite the fact that the average price of high-end cell phones has risen over the past five years, now is probably the best time to save on a smartphone. 


If you are an Android user, it is. Apple's situation is a bit more complicated — there really is no such thing as a "cheap" iPhone. But it has bigger arrange of possibilities as https://apps.apple.com/us/app/lily-plant-identification/id1570145257. Historically, Apple has never specifically catered to the entry-level segment, and even the company's mid-range options are at the steep end of the price spectrum. 

The only "budget iPhone" you can buy in 2023 is the iPhone SE 3 (2022), which is now almost a year old. Technically, the iPhone 13 mini could also be considered an "entry-level" iPhone, but Apple's smallest phone series will be phased out (at least for now) in 2022 when it will essentially be replaced by the iPhone 14 Plus. 


Now it seems that Apple will continue to leave the mid-range smartphone segment. According to several sources, including prominent Apple analyst Ming-Chi Kuo, Apple will delay the next iteration of the iPhone SE or cancel the lineup altogether. 

It's no surprise that Apple puts more emphasis on its top-of-the-line "Professional" models - not only are the devices more profitable, but they're also the models that tend to sell more. 

However, both iPhone 14 Pro and iPhone 14 Pro Max are very expensive devices. Apple has an impressive market share in the $1,000 segment, but that doesn't mean the Cupertino company should leave the rest unchallenged. 

In the following paragraphs, I'll outline my reasoning for why ignoring the iPhone SE series is a bad move for Apple, and why I think the American tech giant should do more, not less, with its lower-end smartphones. 


Find more:

iOS Settings Should Be in Your New iPhone

 


iPhone 13 vs. iPhone 12: Which One Is Right for You in 2023?

 

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