Facebook originally started as a Social Network website which enabled users to maintain contact with one another, share photos and exchange all kinds of trivia. Few would have envisaged at the time that it would soon become one of the most popular and effective platforms on which businesses would advertise. The reason for this is because Facebook enables users to advertise in a way completely unknown to the marketers who established themselves before the turn of 21st century.
The key reason why it is so effective is because it is a site on which millions of people across the globe have voluntarily supplied not only their personal details, but also their hobbies, interests and Facebook subscriptions. Given this fact, targeting people who specifically fall into your target market is now possible. Rather than other methods such as posters, paper advertisements and leaflets, Facebook advertising does not rely merely on chance. It therefore completely eradicates the waste which accompanies traditional advertising methods. Thus, it is extremely accurate since you can base your marketing specifically on the information users have provided. In other words, you can make sure you find your potential clients.
Perhaps more importantly, Facebook is a social media site which attracts literally millions of people every day. However successful your website is, unfortunately it probably does not attract even a fraction of this figure. Failing therefore, at least to get your brand onto this social media channel would needlessly be closing an almost endless avenue to millions of potential customers who have shown specific interest in the service or product which you have to offer. Facebook may well, one day, begin to charge significantly for this privilege, but in the meantime, this is not a tool which should be dismissed. With online social media marketing, there is so little to lose and so much to gain.
One of GO Social’s area of expertise is Facebook Advertising. We have been discovering what works and what does not work for four years. Based on the results we have achieved for our clients, we are confident that our advertising techniques can achieve brilliant results for your business too. If you are interested in discussing this further, please contact us using the details provided:
Phone: (0113) 808 0799
Email:
[email protected]
