Are you one of the key players in the online arena? Do you spend hours thinking about website conversions? If your replies to all these queries are positive, then conversion rate optimization or CRO might just prove to be the buzzword for you.
Of late, there has been a dramatic surge in the demand for conversion optimization strategies. Look around, and you will inevitably find numerous online companies choosing conversion optimization with great zeal and enthusiasm. However, their efforts seem to be one-directional.
Here’s how we can say that.
The common thread If you hold discussions or engage in talks with conversion rate optimization experts, you will discover a common thread. Most of these conversion optimization experts or teams run tests on various pages of a website. Some of these tests turn out to be fruitful, thus producing results, and the others prove to be futile. After a certain period, these teams lose interest in leaving the project midway.
Running random tests on web pages proves to be of little use. It ensures conversion optimization in a linear manner, which is not quite relevant to the online shopping patterns.
Users shop randomly without following a stipulated pattern. And that creates the need for thinking out-of-the-box, thus devising strategies that are systematical and not just linear.
How to crack double-digit conversion optimization rates
Although double-digits in CRO are considered to be distant dreams, there are ways you can achieve that. Let’s get down to cracking the secret code for successful conversion optimization.
1. Create strong website personas You will always find companies talking about their target clients and market. However, there is something even more important than that. We are talking about strong website personas capable of transfiguring your abstract market data into personalized information. The information thus received proves to be highly beneficial while creating web layouts, design, and copy.
Some of the data points that help you create strong website personas include:
- · Demographical studies
- · Market research
- · Zip code analysis
- · Usability studies
- · Surveys performed on existing customers
- · Competitive landscape
- · Multivariate and AB testing data
2. Include traffic sources Don’t think your job is complete, once you are done with creating website personas. You will have to begin by adding traffic sources, thus creating a matrix for every persona. Frame questions on user personas and try finding their answers.
You will inevitably come across numerous answers, and combining them will be a tedious task.
3. Testing various scenarios There is no denying the significance of AB testing. And you must carry out these tests in various scenarios.
4. Considering purchase stages Did you just consider the previous task to be tough? Well, then you are just halfway through.
It is imperative to note that every visitor to your website is not there to buy. As a judicious business owner, you will require considering every individual stage in the typical purchase funnel. The most crucial purchase stages include:
- Awareness stage
- Research phase
- Evaluation of alternatives
- Action stage
- Post action
After considering these buying stages, you will need to relate them to persona-questions, thus finding actionable insights.
Conclusion With these tips in mind, you will inevitably experience the most successful conversion rate optimization.
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