You have made a large investment in a fantastic looking website and you are still not getting many vistors or converting leads. If not, the best approach is to ignore all the expert advice and look at the procees through your customers eyes.
When prospective customers are looking for a product or service, they will ask people they know for recommendations and 78% of them will then check out the company online. If prospective customers can't get a recommendation then 87% will go straight to Google and search for the product or service in their location.
Google have stated they will help people find the best company and the way Google do this is to show reviews in both the main search engine and in local search which is Google Maps (Most people don't know there are two search engines). At this point 58% of people will check out reviews and they can also see your competitors reviews, so why should they choose your business. To read the reviews Google redirects people to your Google Plus Business Page and not your website.
Type "Dentist Leeds" into Google Search without the quotes and you will see two excellent examples of how to build authority with reviews and crush your competitors by making your reputation another USP.
We are looking to help businesses like Clarendon Dental Spa and Aesthetique Dental Care who are, or want to be, the market leaders in their industry or niche. If you want your business to stand out from yourcompetitors we are offering a £197 review video at no charge, which includes a 15-30 minute phone consultation to explain the impact of reputation and answer your questions. Please schedule a time to suit you in my online diary to take advantage of this limited-time offer.
I am an experienced business analyst and digital marketing visionary, and co-author of 14 digital marketing guides. I have worked with top Blue Chip companies as well as smaller businesses in the…
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