I think it’s safe to say that Henry Ford knew what he was talking about…
In today’s competitive environment developing the right marketing strategy is becoming increasingly more important. But given today's uncertain economic climate it is logical that there may be a reluctance to commit money to salaries to increase your in-house marketing function.
My company The Marketing Counsel aim to enhance that function without having to make that long term commitment yet provide your business with the resource and benefits of a strategic marketer.
I have over 30 yrs. experience in the marketing and advertising arena and I am a full member of the Chartered Institute of Marketing.
My extensive experience covers a diverse range of sectors including consumer, b2b, trade and technical, b2c, public sector and manufacturing and many more.
The markets I have worked on in these sectors are equally as diverse ranging from sportswear and equipment, fruit juices and beers to safety barriers and drilling machines through to local authorities and professional advisors. The disciplines employed for these clients have included marketing strategy, research, brand development, direct marketing, e-marketing and strategy implementation to name but a few.
Extensive experience in the advertising and marketing industry covering all aspects of the marketing mix. A driven marketer constantly adopting and embracing new methods to achieve the ever changing…
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