SEO marketing also known as Search Engine Optimisation set the rules used by major search engines like Google, Yahoo, and Bing, etc. to judge whether or not to include a website in their search engine results. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results. What to DO... Write your pages for people, not for search engines. It seems obvious, doesn't it? We have all gone to web pages with content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called 'cloaking', it's unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content. What NOT to do... Here are some important search engine optimisation methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your website removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in Google results or partner sites. SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalised for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines. SEO Marketing – Search Engine Optimisation Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of bad content, search engine optimisation promotes useful reader content. Do you like to read the same thing again… read the same thing again… read the same thing again… neither does the search engine. After all, search engines are people too!
