According to TechSci Research report, “India Nail Care Market – By Region, Forecast & Opportunities, 2030F”, the India Nail Care Market was valued at USD 1.24 Billion in 2024 and is expected to reach USD 1.58 Billion by 2030 with a CAGR of 4.12% during the forecast period. The India nail care market has experienced notable growth in recent years, driven by increased beauty consciousness, a surge in disposable income, and the rising influence of global fashion and grooming trends. Traditionally viewed as a niche within the broader personal care industry, nail care has transformed into a dynamic and rapidly evolving market. Products such as nail polishes, nail accessories, removers, and treatments are now considered essential grooming tools, especially among urban and millennial consumers. The expansion of professional salons across metropolitan areas, the growing number of at-home grooming enthusiasts, and access to a wide range of international and domestic brands have further strengthened the sector. The market has also benefited from the post-pandemic shift towards self-care and hygiene, with consumers increasingly investing in DIY grooming kits and quality nail care products. Overall, the India nail care market continues to expand both in volume and value, signaling strong long-term potential.
Several powerful drivers are contributing to the robust growth of the nail care industry in India. First, the rise of social media platforms such as Instagram, YouTube, and TikTok has helped popularize nail art and modern nail grooming practices among a younger demographic. Influencers and beauty content creators regularly share tutorials, product reviews, and nail trends, generating high engagement and driving product demand. Second, increasing disposable incomes and lifestyle upgrades have made consumers more willing to spend on premium grooming products and salon services. Urbanization and the growing working female population have also spurred demand for both aesthetic and functional nail care solutions.
The future of the India nail care market appears promising, with considerable headroom for growth across both product and service categories. Increasing consumer sophistication, exposure to global beauty standards, and a growing culture of self-expression through grooming are expected to keep the demand high. Opportunities lie in developing organic, dermatologically safe, and multifunctional nail care products that meet the evolving preferences of modern consumers. Expansion into smaller cities and rural areas, supported by e-commerce and regional marketing strategies, will be crucial for market penetration. Additionally, collaborations between beauty brands and digital influencers will continue to shape consumer behavior and brand loyalty.
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The India Nail Care Market is segmented into product type, distribution channel and region.
Based on distribution channel, Supermarkets and hypermarkets dominate the distribution landscape of the India nail care market, owing to their extensive reach, diverse product offerings, and the convenience of one-stop shopping. Retail giants like DMart and Reliance Retail have established expansive networks across urban and semi-urban regions, providing consumers with easy access to a wide array of nail care products, from polishes and removers to accessories and treatments. These outlets often feature dedicated beauty sections and frequent promotional offers, enhancing the shopping experience and attracting a broad consumer base. The ability to physically examine products, coupled with the immediate availability and competitive pricing, reinforces consumer preference for these retail formats.
Based on region, western region of India is emerging as the fastest-growing segment in the country's nail care market, driven by a combination of urbanization, rising disposable incomes, and increasing beauty consciousness among consumers. Cities like Mumbai, Pune, and Ahmedabad serve as key hubs for the nail care industry, offering a wide range of professional services and retail options. The proliferation of nail salons and bars in these urban centers reflects a cultural shift towards prioritizing grooming and aesthetic upkeep. These establishments offer an array of services, from classic manicures to intricate nail art, catering to diverse consumer preferences. With the influx of Western beauty influences, professional nail care services are witnessing heightened demand, particularly among younger demographics and urbanites.
Major companies operating in India Nail Care Market are:
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“The India nail care market is driven by rising beauty awareness, increasing disposable incomes, social media influence, and easy online accessibility. Key trends include growing demand for nail accessories, preference for clean and vegan products, popularity of long-lasting gel polishes, and the expansion of professional nail salons across urban and semi-urban areas.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Nail Care Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Nail Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Nail Care Market.
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