Women Who Drink Wine.....there are a lot of us it would seem!
Fresh back from my WSET Diploma studies, I've found out that of the UK wine drinking public, around 60% are women.
To use marketing terminology, "buying wine is a risk due to the complex nature of the category".
I feel that the marketeers might be over-egging the anxiety to make a point as I don't generally see women wringing their hands and needing to breathe into a brown paper bag when shopping for wine, however, I do know what they are getting at.
I usually refer to this as being in a 'wine buying rut'.
My most popular wine tastings are those of the supermarket variety and generally the 'New Kids on the Block' tastings, which feature some of the newer grape varieties and blends appearing in the shops.
I also run a regular wine club and networking event called Women Who Drink Wine in Manchester.
The next one is on 18th May and is held at a very stylish venue called Workplace which is in Churchgate House (home of the Manchester Growth Hub).
If anyone would like to join our 'club', it would be lovely to see you.
Chin-chin!
https://www.eventbrite.co.uk/e/women-who-drink-wine-tickets-24874038920
