After the completion of Google Caffeine, the new update known as Google Fresh aims to bring a more relevant and up to date set of results for the user. Google, who make many changes to their algorithm each year, has said that its latest change will affect around 35% of search queries. For all companies that are looking for digital marketing services, it is important to test out your agency to ensure that they are up to date on the latest goings on within the industry. With Google’s ever changing algorithm, a company not constantly abiding to these changes in regulation is going to fall behind. This is why using an experienced SEO expert is important for all businesses of all sizes. What this means for users is that when they are searching for something they are going to get blogs and stories that have recently been posted. Google has taken the assumption that users want up to date information and are hoping that it improves the usability of the largest search engine on the internet. Searches for popular news stories are most affected, as are searches of major brands. This means that people are going to have to be clever about what they post and will have to ensure that they are constantly looking for the most searched for news stories when posting any website updates. The search engine optimisation world is used to Google changing its algorithm and it will be interesting to see how companies and experts react.
Head of Digital here at DeepRed55, I handle the digital marketing for the company and for our existing clients. We offer website design and build services as well as SEO, Social Media and PPC. There…
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