Skincare Devices Market Share, Outlook, Size

One in four Americans suffers from at least one skin condition, reflecting a significant global prevalence. Skin conditions are common worldwide, much like other health conditions. Despite skin diseases being the fourth most common reason for human illness, most people rarely seek medical aid. The rising prevalence of skin cancer further adds to the burden, necessitating reliable tools to address both minor and major skin diseases. This has led to a steady upward trend in the global skincare devices market over the past few decades. The market also covers skin damages from pollution, UV radiation, sun exposure, and other environmental factors, ensuring flourishing growth prospects over the forecast period.
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Market Drivers:

With a greater number of devices being launched in the skincare segment, manufacturers are expected to witness robust demand growth. Increasing consumer awareness about the availability of therapeutic skincare procedures, rising spending power, and growing preference for self-care and grooming among both women and men will remain key drivers of the skincare devices market. Acne problems remain among the most common issues globally, and aging-related concerns like skin dryness, wrinkles, sagging, and pigmentary alterations will also create fertile ground for skin tightening and revitalizing treatment devices.

Evolving Consumer Demands:

There has been an exploding rise in demand for a wide range of aesthetic processes such as skin rejuvenation, restoration, skin tightening and firming, contouring, liposuction, and hair removal. Growing inclination towards regular skincare regimes has also boosted the beauty industry’s fastest-growing segment—skincare. An ascending number of medspas further contribute to the growing scope for sales growth in the skincare devices market. The demand for body contouring and skin tightening is expected to remain high due to the soaring prevalence of obesity worldwide. An uptrend in demand for liposuction surgical procedures remains a strong growth driver for this market segment. Other segments like cellulite reduction and skin rejuvenation are also projected to see healthy growth during the forecast period.

Top Treatment Devices:

Among treatment devices, cryotherapy and liposuction devices continue to sell high, while LED therapy devices and lasabrasion devices remain sought-after. Although adoption at dermatology clinics continues to capture a major share of skincare device sales, the home-use segment is also exhibiting notable growth due to technological advancements, user-friendly features, easy operability, and growing affordability.

Wearable Skincare Devices:

The wearable skincare segment is thriving, particularly in anti-aging applications, followed closely by sun/UV exposure. Skincare wearable technology is projected to hold massive remunerative opportunities in the booming skincare devices market. The future of the beauty industry looks bright with brands embracing customization to cater to consumers' singular needs. Wearables align with the thriving trend of customization, winning newer markets. Advanced technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality (AR) are paving the way for groundbreaking innovations. Personalized skincare is set to become the beauty industry's next big thing, enabled by smart technologies. For instance, the Japanese beauty giant Shiseido launched a revolutionary smart appliance system of serum and moisturizer enabled by IoT and AR in 2019, called Optune.

Regional Market Proliferation:

North America maintains its leading position in the global skincare devices market, driven by early technology adoption, extensive device availability, and an affluent consumer base willing to spend a premium on personal skincare. A high proportion of the obese American population opting for liposuction and cellulite reduction procedures generates demand for skin tightening and contouring devices. Moreover, the region sees substantial global brand investments in the US and Canadian markets. Key European countries are buoyant with increasing brand investments, boosting Europe’s market growth. The Asia Pacific market is witnessing a promising growth outlook due to the strong presence of local skincare brands with multiple affordable offerings. With the geriatric population across populous Asian economies set to expand rapidly, impressive market prospects are projected. Skin rejuvenation treatment devices and anti-aging and toning devices are expected to sell out faster than others.

Beauty Tourism Impact:

Beauty tourism has become a burgeoning global industry recently. Cosmetic surgery is among the highly preferred medical procedures for medical tourists worldwide. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the US, Brazil, Japan, Italy, and Mexico account for 41.4% of the world's cosmetic procedures, followed by Russia, India, Turkey, Germany, and France. This expanding marketplace also pushes the prospects of skincare devices.

Key Market Players and Strategies:

Philips, Bausch Health Companies Inc., Lumenis Ltd., DDK DRTV, NuFace, LLC (DermaFlash), Syneron Medical Ltd., L'Oréal S.A., FOREO, Alma Lasers Ltd., Solta Medical Inc, PhotoMedex, Schick Medical, and Shiseido Company are among the leading players in the global skincare devices market. Strategic M&A deals, portfolio extension, and innovative product launches are key strategies. A strong regional footprint remains the focal area for significant skincare device manufacturers. The market's expansion is also reflected in a growing number of strategic partnerships and joint ventures. EFFECTIM Co., Ltd., a joint venture of Shiseido Company, Limited and YA-MAN LTD., commenced operations in October 2020, covering beauty and skincare device business in Japan and China. In July 2021, Shiseido announced another JV deal with Accenture.

Innovations and Future Trends:

With more companies significantly raising their R&D investments, the skincare devices market is likely to witness notable innovations soon. The focus will be on user-centric and user-compatible products. Feeligreen, a French start-up, introduced a novel, electronically-controlled skincare device, DermoPatch, in 2015, addressing potential aging signs and promoting skin thinning and firming. Recently, in July 2021, Shiseido unveiled its first-ever touchless Skin Visualizer device, offering precise real-time skin condition information and personalized beauty guidance. Nu Skin announced the launch of the ageLOC Boost skincare device system for quick microcurrent treatment in early 2021.

Top-selling brands like L’Oréal continue to enjoy popularity due to their excellent consumer understanding, driving their R&D investments. The MY UV Patch by La Roche-Posay, L’Oréal’s first UV sensor, launched in 2016, tracks UV exposure and helps manage aging, hyperpigmentation, and severe sunburns. The MY Skin Track UV, jointly launched by L’Oréal and La Roche-Posay, has also been a breakthrough innovation in wearable skincare devices, tracking skin exposure to UV, humidity, pollen, and pollution.

Regional Market Breakdown:

• North America: U.S., Canada
• Europe: Germany, France, Spain, U.K., Italy, Russia, Rest of Europe
• Asia Pacific: China, Japan, India, Southeast Asia, Rest of Asia Pacific
• Latin America: Brazil, Mexico, Rest of Latin America
• Middle East and Africa: GCC, South Africa, Rest of Middle East and Africa