Your customers are mobile. Is your business?
Thanks to the growing demand and sales of smartphones, its safe to say that the mobile revolution is here and its here to stay.
As observed by industry analysts, more people own a mobile device than a toothbrush, 1 billion smartphones will be sold in 2017 and there are now over 1 million apps on the app store. 238 billion apps will be downloaded in 2017, 57% of users downloading an app will use it daily, and more than 2 billion mobile users will make a m-commerce transaction in 2017. Now that is one heck of an audience, and they are getting younger... those of us who are parents will be very familiar with our children showing us something new on the ipad or iphone! “look dad, look at this app it helps me rap my times tables”....
The capability and array of the use of apps is not just confined to entertainment. Courier companies use them to routinely track and manage delivery of packages, commuters use them to find suitable real time transport, health care professionals use them to monitor patient progress. They are used widely in a variety of divisional operations teams for staff deployment and mobilisation, attendance monitoring, finance monitoring and engagement with field staff.
Yes its safe to say that the world is going mobile and the app revolution is here to stay. The question to ask yourself as a business owner is..
Your customers are mobile. Is your business?
So where does small business fit in?...Clearly there is an opportunity that needs exploiting, a virtual platform for small businesses to enter into m-commerce and showcase their businesses in a fast paced culture. Web-pages and mobile web pages do a fantastic job, but they are still 3 clicks away, whereas a downloaded app is just a click away and there you have it, a captive audience right from the customers pockets to your virtual doorstep.
The app industry is destined to grow exponentially over the coming years, and for you as a small business, finding the right app development company who will work with you to create an app that suits your budget, fits your business goals may well be the best move at this point in time.
There are three things that stand out as a minimum industry standard when looking to develop an app and it maybe a cliché, but 'anything worth doing is worth doing well'.
Number 1, your app should serve to enhance your customer's experience and add real value
Number 2, create the reasons for your app to be downloaded and be used regularly
Number 3, your app offers real tangible benefits to maintain customer loyalty.
In addition, with one click, you must have brand exposure immediately, engaging with your customers immediately, improving your social networking strategies, encouraging repeat business through customer loyalty and generally encouraging more business through your app.
Do your groundwork, know what you want to achieve with your app, find a developer that can guide you in turning your vision into a real workable mobile solution and work within a budget.
The last 2 years has seen phenomenal growth in the mobile app market and businesses are now realising they need a mobile marketing strategy to meet their customers’ expectations. However, most small businesses are currently out priced when it comes to developing a custom app. Company's such as EaziApps in Stockport overcome this barrier and work with businesses to offer a cost effective mobile app solution that allows businesses and customers to engage on a platform that is active 24 hours a day.
Jelani Ghulam owner of Eazi Apps in Stockport has an experienced team of expert developers who design, build, publish high quality, innovative, affordable and reliable mobile solutions on a budget that suits all businesses. With excellent customer care and support, the company designs and builds advanced cost-effective mobile solutions that fits business goals, understands your market, listens to your vision and translates it to a workable solution.
Highly developed accredited business support professional with extensive experience in the field of business and organisational development, economic development/urban regeneration and project…
Post articles and opinions on Manchester Professionals
to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.
