More than ever, marketing your business requires a multi-disciplinary approach. No matter what size of company, you will have to make decisions on the most effective channels of communication for your customers and how to generate quality leads.
How much resource you bring in house and how much you outsource will be determined in part, by company history, culture, your customer base, openness to change and of course the incumbent team skillset; but the sheer breadth of communication channels open to you; driven by rapid changes in technology, means the automation of marketing will continue to develop at a pace. This in turn will affect roles within marketing departments.
The challenge is how much to invest in keeping your team up to date and fully trained in new technology versus outsource. The number of options are now much greater than say 8-10 years ago and the number of ‘experts’ available both as freelance and consultancy are on the increase.
In my opinion, the role of the Marketing Director is strategic, taking responsibility for positioning the company, developing the brand, maintaining the competitive advantage and generating quality leads through understanding the customer needs and the business environment in which they operate. In house support is essential in certain disciplines but for the evolving areas of:
SEO – which is allegedly soon to be dead in the water
Outsourcing is surely the most cost effective route.
In house should include:
Based on our experience, there will always be a need for in house teams but these may reduce in size and the need for digital expertise is becoming ever more important. We’d like to hear what is happening in your organisation, how is your sector adapting? Please tweet or leave a comment.
You can tweet us @reformcreative
Or drop us a line on Facebook /reformcreative
Follow us on Linked In
www.reformcreative.co.uk | 0161 236 0054
An award-winning designer who has had work published in the most coveted D&AD annual. Educated to degree level with a BA (hons) in Design. Paul has 20 years in the design industry. Paul brings with…
