01.04.2014

How to engage at the early stage of the buying process – when does the relationship actually begin?

How to engage at the early stage of the buying…

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Are you stuck in a relationship that isn’t working for you, are you attracting the wrong type of leads, are you converting your leads?

In the B2B market 70% of buyer’s information requirements are completed before they contact the vendor. So what do you have to do to make your content relevant, compelling and engaging at the early stages of the buying process?

Take a planned approach. Use market intelligence to better understand your audience. Review monitor, track, research and involve your staff who are at the sharp end, find out all you can about your customer and prospects. What are they looking for?

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  1. Share information, advice and tips, produce content which can be actioned, provide proof that your tips and advice work, share information that you find useful, introduce your customers to new networks, services and prospects that may turn into customers for them
  2. Produce White Papers, video ‘how to’ but remember it is not about self-promotion it is about giving useful information
  3. Invite your customers to guest blog and share their content
  4. Review your online analytics on a regular basis, adapt and review your content accordingly
  5. Be thorough in your research on preferred channels of communication for your target audience. Is Social media relevant? If so which channel/s?
  6. Most important of all respond, interact and build rapport, trust and confidence with your customers and prospects. Follow up, follow up and follow up.

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www.reformcreative.co.uk | 0161 236 0054

An award-winning designer who has had work published in the most coveted D&AD annual. Educated to degree level with a BA (hons) in Design. Paul has 20 years in the design industry. Paul brings with…

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