The benefits of live Networking … real or much ado about nothing?


The benefits of live Networking … real or…

We could all spend pretty much all day, everyday networking … and from what many a business guru tells us it almost appears that we should be.  However, this leaves very little time to do any actual work and begs the question “is networking actually worth it anyway?”.

I’m not a natural ‘joiner’ of groups at networking events, particularly ‘closed’ groups of colleagues/previous networking friends who don’t appear to have a ‘me’ sized hole in their group and who seem to be getting on quite nicely without my input.  It’s all pretty uncomfortable really.

And is it worthwhile anyway … will it actually get me opportunities to really discuss the products and services I have to offer?

My previous experience of ‘open’ networking gatherings suggests the answer is ‘no’ … or is that just me?  Organisations like Business for Breakfast and BNI are clearly offering a whole different type of networking which can prove very successful for many small businesses, and other ‘focussed’ networking events can also be useful.  But if you’re not particularly comfortable with putting yourself forward in public then there may be a better way, one which has delivered dividends for me recently.

Writing posts and articles on group sites like Manchester Professionals or LinkedIn can get you noticed by people in an effective way and open the door to contacting them to thank them for their interest in what you’ve said (of course, you must make sure whatever you write is relevant to who you really are and reflects your genuine attitudes and behaviours).  If a connection naturally develops then the relationship can mature over time to discover more about each other and see if any business opportunities present themselves for either party.

So much more natural than a desperate search for someone ‘useful’ at an open networking event … and something that has given me some great connections recently, connections that have provided mutual opportunities for business growth as well as burgeoning friendships.

I hope you’ve found this interesting … I may be in touch!
  • Presentation skills coaching
  • networking
  • Presentation Skills
  • networking events
  • Presentation Skills Course

Our unique presentation skills training is backed up by over 35 years of experience in the broadcast television and conference industries. Based on the 'Heroes Journey' story telling model it gives…

Comments (1)


How to invest in property

The benefits of investing in buy to let property are numerous but the main upside is the…

TV Contacts wanted

Looking for contacts with TV, Script writers with contacts. Have two published scify…

Property Developer or Investor?

CDM 2015 Client Duties The Construction (Design & Management) Regulations (CDM) are the…

More Articles

Marketing & PR

In-house, out-house, shake it all about

PR, communications and marketing are still relatively new disciplines. Technology is…
Training and Development

The role of body language in communication

We’ve all heard the phrase, ‘it’s not what you say but how you say it’, but is this just…


St Helens Star included Arcadia's Children: Samantha's Revenge and my sequel  coming out…

Would you like to promote an article ?

Post articles and opinions on Manchester Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in Manchester

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details