07.12.2016

Fake News ... True or False?

The Challenge Factor Conference & Event Planner

Fake News ... True or False?

We’ve had Pizzagate (http://bit.ly/2gkO7UN), the BS Detector created by Daniel Sieradski which failed to spot the fake news story that stated that Facebook had created it (http://bit.ly/2gaES9C) and President Obama describing the new ecosystem of news online in which “everything is true and nothing is true”(http://bit.ly/2gtJn0r). How can we know what’s fake and what’s real, what’s true and what’s false?

According to The BBC’s ‘The World at One” on 28th November there are a lot of young people with rather posh cars in Beles, Macedonia, which is surprising when the average local wage is €350. In fact the tech savvy youngsters are making £1,000s by creating fake news stories and promoting them on Facebook, where readers are encouraged to click through to their ‘news’ websites which have advertising on them, thereby making them money. The more outrageous the news, the more click throughs apparently.  One person quoted on the show stated “We're not internet criminals, not stealing money from credit cards, we're just writing stories, stories that people in America want to read”. Interesting stories, exciting stories … made up stories.

Which brings to mind communication during change. In our change training sessions, during the ‘Mind the Gap!’ part of the programme, we emphasise the need to constantly communicate throughout the organisation during change … never leave communication gaps … because if you do people will fill those gaps with ‘fake news’.  And it will be fake news that people want/expect to hear, because everyone loves a gossip and often fake news is more exciting than the real thing.

But take heart; if you do have a clear communication strategy that sets out exactly what the purpose of the organisational change is, how it will improve the way the company works and how it will positively affect the individuals and groups within the company then you won’t be leaving any gaps for fake news to fill.
  • Conferences from Concept to Completion
  • Change Management
  • Communication Training
  • change communications
  • Video Production Manchester
The Challenge Factor Training Provider

Our unique presentation skills training is backed up by over 35 years of experience in the broadcast television and conference industries. Based on the 'Heroes Journey' story telling model it gives…

Comments

Property

How to invest in property

The benefits of investing in buy to let property are numerous but the main upside is the…
Media

TV Contacts wanted

Looking for contacts with TV, Script writers with contacts. Have two published scify…
Legal

Property Developer or Investor?

CDM 2015 Client Duties The Construction (Design & Management) Regulations (CDM) are the…

More Articles

Marketing & PR

In-house, out-house, shake it all about

PR, communications and marketing are still relatively new disciplines. Technology is…
Training and Development

The role of body language in communication

We’ve all heard the phrase, ‘it’s not what you say but how you say it’, but is this just…
Media

BOOK REVIEW ST HELENS STAR

St Helens Star included Arcadia's Children: Samantha's Revenge and my sequel  coming out…

Would you like to promote an article ?

Post articles and opinions on Manchester Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in Manchester

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details