Rolex quite simply are the most recognised name in watchmaking. The paradox of a growing luxury brand like Rolex is that much of its appeal lies in its exclusivity. People enjoy luxury brands because of their elevated status. The fact that Rolex watches are prohibitively expensive adds to their desirability. However so many people buying Rolex watches should have lessened its value- yet it hasn’t! Most shops in Hatton Garden, London are now selling pre-owned and second hand Rolex watches in their shops.
Since the 1950s, the average price of a new Rolex watch has been steadily increasing, and as a recognised and favoured watch brand there is no sign of this changing. It appears that people are willing to pay more and more for a Rolex watch every year.
Like any investment, buying a Rolex watch is not something you should go into lightly. The piece needs to be thoroughly researched before buying. JRC can offer advice, values and source specific watches on request.
Does a gold Rolex watch make a good investment? Although the price of gold can be volatile, some people believe that because it maintains its value over the long-term, it’s a good option for a Rolex investment watch. While gold Rolex watches are expensive to begin with, the watch will appreciate in value.
In particular, The ROLEX SUBMARINER “HULK” was discontinued by ROLEX in September 2020. Current prices for this watch have risen to over £17,000! This is a fantastic investment opportunity if you are lucky enough to source and get your hands on one… JRC CAN!
Contact Norman at JRC for more information on 07925555286 or 020 7430 0073
I have been working in the heart of the Jewellery industry in Hatton Garden, London for over 30 years. I am the director of JRC (The Jewellery Replacement Company Limited). In addition to working…
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