17.10.2020

What does SEO entail?

Southtown Designs Architect & Design

What does SEO entail?

Keyword Strategy
 

One of the first things that should be done and regularly every couple of months, is Keyword Research. It’s important to know what types of keywords people use in order to find a particular business. This can be done with several SEO tools, but I’m not going to go into detail in this post.

Think long term and short term goals. Just starting out as a new website, it’s going to be a lot harder to rank for the keywords that get more clicks. So, creating more long-tail keywords of your main keyword, will be a little easier to rank for. Long tail keywords would be a short term goal. Another way to get your business showing a little bit faster is through San Antonio Local SEO, but will not cover that in this article.

As far as long term goals are concerned, these will be targeting the stronger keywords that you will be able to rank for later on down the road when you have built up your overall domain authority. Domain Authority (DA) refers to the strength of your domain. The stronger keywords that generate a lot of traffic, is your long term goal you’d like to achieve in the end.

On Page SEO
 
Once a keyword strategy has been set in place, you can then start optimizing your pages for your target keywords. This is important to have done, not only for page rank but for Google to have an understanding of the type of business and services your providing. As well as answering a question someone might be looking for online.
 
So, optimizing your website for San Antonio SEO is a must! In order for people to find your website online for the services you provide, you need to speak Google’s language. On top of that, it has to be human readable as well. After all, it’s humans that are going to be going to your website and deciding whether they want to do business with you or not.
 
So, making sure your web design is setup properly from the start. Is a must!
 
Technical SEO
 
Technical SEO is another factor that will help Google crawl/Index your website in their search engine. In order for people to find you online. It’s probably one of the most overlooked part of search engine optimization, but one that should be constantly taken care of.
 
If Google finds errors from your website and they go unchecked. It can cause a negative impact in your overall SEO campaign. Sometimes there are links on a website that are broken and can sit there for a long time or old links that are not on your site anymore and there not being redirected to a new page.
 
It’s important to have a site audit done in order to find these types of problems that may arise. Fixing them as soon as possible will help Google do it’s job better and return give a bump in rankings while your at it. It’s a win-win!
 
Link Building Strategy
 
Probably one of the biggest factors in building your page rank and Domain Authority is link building. Link building is when an external website on a different domain is linking back to your domain.
 
The higher DA the other website has, the better it will help your domain. Now, a website that has a high DA and that’s more relevant to the type of service your provide, will result in a stronger back-link, that will give you a good boost in page rank. The good boost I refer to, is called “link juice”.
Southtown Designs Architect & Design
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