17.01.2020

Agency or Consultancy? What am I building?

 Show Interest

Agency or Consultancy? What am I building?

 Show Interest
Starting out on your own after a successful career, can be daunting, but setting better goals leads to better choices about how you deliver value to clients.

Reflecting on my clients from 2019, I realise that I’ve clients have shaped their lives in a number of ways this year: new jobs, portfolio careers, new starts. Two particular clients have very similar goals but are achieving them with two different business models.

Both women started with goals for building their businesses in order to use their skills and expertise built up over 20 years, to provide the best for their children and to achieve flexibility to work on their own terms.

Whilst the industries that they work in are different (Corporate events and Luxury brand PR) they both have services businesses, both operate B2B and both share attention to detail of the highest standard. One has opted to maximise their value as a Consultant and one is building an Agency. Both are achieving their goals but with two different models.

The achievements that they share are:

  • Increased income
  • Freedom to set personal boundaries
  • Freedom to set boundaries with clients
  • Clean and clear time with family
  • Doing things they love
  • Working with clients they enjoy

They have also created things specific for their business model.

  • Building sales funnel (agency)
  • Increasing operational capability (agency)
  • Increased value delivered within Social and Traditional media (consultant)
  • Increasing client retention (consultant)

The details of the goals that set them apart were the scale of their desired businesses and the time line for reviewing their choices.

“I don’t want an agency and all the growth headaches that brings whilst my children are so young”

Vs

“I want to be ready when my kids go to secondary school for my business to delivery for me”

So if you are in a quandary about how you can increase your income, create clean and clear time with your family and continue to work with clients you enjoy doing things you love, it will be good to think about the following:

  • What scale of business do I want & what do I want from that business?
  • What value can I deliver for clients?
  • What type of Client Relationship do I want?

What do you want from your business?

  • Events
  • Executive Coaching
  • public relations
  • Leadership coaching
  • Business Coach For Women

My first job was in a technologically advanced UK company, but through their lack of vision the company remained small. My second job was working for a US company with a grand vision, and exactly the…

Training and Development

How effective is Online Training?

The times have led to many training providers offering Online training as a replacement to Instructor led training. Can…
Retail & Services

Today is the day

Good morning all. I hope each and every one of you has a nice day. Looking forward to helping more people with saving…
Retail & Services

Today is the day

Good morning all. I hope each and every one of you has a nice day. Looking forward to helping more people with saving…

More Articles

Training and Development

8 Top Tips for boosting the SEO of your WordPress site

Pick a good website host. Create regular blogs. Use SEO friendly URLs. Use a dedicated SEO plugin. Create a…
Marketing & PR

SEO Explained and Why Your Business Needs It!

Are you passionate about making your business a success online? Are you looking to gain more enquiries/sales? Then…
Retail & Services

A time for rebooting US

A quick post at the end of the week to say "well done" to each and every one of us.  I guess that whether you feel…

Would you like to promote an article ?

Post articles and opinions on Manchester Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in Manchester

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details