Account Development Strategies

Thursday, 3rd May 2018 from 08:00 to 16:00
Bury, BL8 1PU, Walshaw Road, Bolholt Country Park Hotel
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Account Development Strategies

One Day Major Account Managers course in Bury Manchester...
If you are looking after Major Accounts then this is for you.

Why not join us for the next 1 day course...simply email me here or click attend event

If you need more information please call 01204 888826

Major accounts are different.

They are based on the supplier having an in-depth understanding of what the customer needs.
That means understanding the customers’ business the company structure and the customers’ goals.
It is also about building strong relationships and trust.
It is about working together so that the account manager is seen as a partner, an unpaid member of the customers staff, a person they can trust and a person they can work with to the benefit of both parties.

The Result =Economies of scale for the seller.
Low risk for the buyer.

A Great account manager can Increase your Sales, Lower your Selling Costs, Increase Customer Loyalty, Keep out the competition and Grow your business.

This programme is for the more experienced sales professional who has an understanding of existing accounts and a desire to grow the business.

Account Development is designed to help you:

  • Clearly identify your market sector
  • Profile your target market
  • Examine your current customer base
  • Define your Competitive advantage
  • Develop profitable long term key accounts
  • Contents
  • Profiling the ideal account
  • Analysis of existing major accounts
  • The Comfort Level
  • Seeing the account as a market 
  • Identifying market potential
  • Achieving a balanced portfolio
  • Entry Strategies
  • Relationship Building
  • Exit Barriers
  • The Coach
  • Multi level selling
  • Changing Markets
  • Customer Charter
  • Buying Influencing Chart
  • Becoming a business partnerOne-to-One Personal Development
  • One-to-One Personal Development
Delegate numbers are strictly limited on this course - and that means you are guaranteed to get the personal tuition you need.
Delegate Feedback

“Brilliant Presentation, Really enjoyed it.” Andrew Park, Mercan Labels.

“Really Good Course, Made me sit down and think.” Darren Blackburn, Hawk Group.

 “Definitely Beneficial” Tony Wilmot, Rutronik

“Extremely knowledgeable Tutor.” Sebastian Moss, George Moss Ltd
"Excellent course" Ken Luke, Villeroy & Bock
“Excellent Course" Ian Fox, Crown Lift Trucks

“Would definitely recommend Steve Ward Nexus Vehicle Management”
"Left with Action Plan to further develop accounts."

"Thank you for a Great Day" Sofia Montero & Diane Anderton, SPS

"Great Course" John Moroney, Hach Lange
"Enjoyed the course very much. Mike is an excellent presenter and took the time to understand our business" Wendy Martindale, LabM 
1-2 Delegates £375 + VAT per person
3-4 Delegates £295 + VAT per person
5+ Delegates £249 + VAT per person

Please note: If you have a voucher code, you can enter it once you have completed the booking information and your discount will be applied at this point.
Course fees include lunch, refreshments and all course materials.

Why not join us for the next 1 day course...simply email me here or click attend event
If you need more information please call 01204 888826

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As author, publisher, trainer and motivational speaker, I have trained over 10,000 people and inspired professionals across the UK, USA and the Far East. Working as a Training Consultant to many of the UK's largest companies and my programmes are distributed worldwide by the BBC. Since 1990 I have…

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